# Anthony Louis Media > # Anthony Louis Media > Anthony Louis Media is a home services marketing agency that acts as a full-service marketing partner for trades businesses across the United States. We work with plumbing, HVAC, electrical, and roofing companies, as well as painters, landscapers, cleaning services, pool services, pest control, garage door, window and glass, restoration, solar, septic, locksmiths, handyman services, junk removal, and every other home services trade. We handle Google Ads, Local Services Ads, SEO/GEO/AEO, Google Business Profile optimization, lead generation, website design, content marketing, and back-end automation. ## About - [About Anthony Louis Media](https://anthonylouismedia.com/about-us/): Who we are, what we believe, and how we work with home services clients. - [Anthony Louis (Author)](https://anthonylouismedia.com/anthony-louis-author/): CEO and founder of Anthony Louis Media. Specializes in helping home services companies grow through paid advertising, SEO, and Google Business Profile optimization. - [Contact](https://anthonylouismedia.com/contact/): Free marketing audit for home services businesses. ## Services - [What We Do](https://anthonylouismedia.com/what-we-do/): Overview of all marketing services for home services companies. - [Lead Generation for Contractors and Home Services](https://anthonylouismedia.com/what-we-do/lead-generation-for-contractors-home-services/): Multi-channel lead generation system built specifically for trades businesses. - [Paid Advertising](https://anthonylouismedia.com/what-we-do/paid-advertising/): Google Ads, Local Services Ads, and Meta ad campaign management for home services. - [Local SEO Services for Small Business](https://anthonylouismedia.com/what-we-do/local-seo-services-for-small-business/): Local search optimization for plumbers, HVAC contractors, electricians, and roofers. - [Google Business Profile Optimization](https://anthonylouismedia.com/what-we-do/google-business-profile-optimization/): Complete GBP setup, optimization, and ongoing management to dominate the local pack. - [Google Business Profile Suspension Recovery](https://anthonylouismedia.com/what-we-do/google-business-profile-suspension-recovery/): Recovery service for suspended GBP listings. - [Website Design and Development](https://anthonylouismedia.com/what-we-do/website-design-and-development/): Custom home services websites built for conversion and local search. - [Website Optimization](https://anthonylouismedia.com/what-we-do/website-optimization/): Conversion rate optimization and technical improvements for existing sites. - [Branding, Positioning, and Content](https://anthonylouismedia.com/what-we-do/branding-positioning-content/): Brand identity, market positioning, and content strategy for trades businesses. - [Sales and Marketing Funnel Optimization](https://anthonylouismedia.com/what-we-do/sales-marketing-funnel-optimization/): End-to-end funnel design and optimization for lead-to-booked-job conversion. - [Marketing Automation for Small Business](https://anthonylouismedia.com/what-we-do/marketing-automation-for-small-business/): CRM and automation workflows that turn leads into customers and customers into repeat business. - [Marketing Consulting](https://anthonylouismedia.com/marketing-consulting/): Strategic consulting for home services owners scaling beyond DIY marketing. ## Industries Anthony Louis Media serves the full range of home services trades. The pages below cover our four primary industry pillars, but we work with every home services business including painters, landscapers, cleaning companies, pool services, pest control, garage door, window and glass, restoration, solar, septic, locksmiths, handyman services, junk removal, gutter, fence, concrete, deck builders, flooring, siding, foundation and waterproofing, chimney sweep, appliance repair, tree service, snow removal, power washing, and more. - [Industries We Serve](https://anthonylouismedia.com/industries/): All home services trades we work with. - [HVAC Marketing](https://anthonylouismedia.com/hvac-marketing/): Complete marketing strategy guide for HVAC contractors covering SEO, Google Ads, Local Services Ads, lead generation, and more. - [Plumbing Marketing](https://anthonylouismedia.com/plumbing-marketing/): Marketing playbook for plumbing companies. - [Electrician Marketing](https://anthonylouismedia.com/electrician-marketing/): Marketing playbook for electrical contractors. - [Roofing Marketing](https://anthonylouismedia.com/roofing-marketing/): Marketing playbook for roofing companies. ## HVAC Blog (2026) - [HVAC SEO in 2026: The Complete Guide for HVAC Owners](https://anthonylouismedia.com/hvac-seo/): The 5 pillars of HVAC SEO, Whitespark 2026 ranking factors, AI Overview impact, and the most current playbook for ranking in local search. - [HVAC Google Ads in 2026: What Actually Works for HVAC Owners](https://anthonylouismedia.com/hvac-google-ads/): HVAC PPC strategy, campaign architecture by service, real CPC and CPL benchmarks, and the AI Max transition. - [HVAC Lead Generation in 2026: How to Get More Calls and Booked Jobs](https://anthonylouismedia.com/hvac-lead-generation/): End-to-end lead generation system for HVAC contractors across paid, organic, and lifecycle channels. - [HVAC Social Media Marketing in 2026: What Actually Books Jobs](https://anthonylouismedia.com/hvac-social-media-marketing/): Platform-by-platform breakdown of HVAC social media with real engagement benchmarks and 2026 Meta attribution changes. - [HVAC Email Marketing in 2026: What Actually Drives Booked Jobs](https://anthonylouismedia.com/hvac-email-marketing/): The 7 sequences every HVAC company should run, post-Apple-MPP benchmarks, and the deliverability setup you cannot skip. - [HVAC Website Design in 2026: The Playbook for Sites That Book Jobs](https://anthonylouismedia.com/hvac-website-design/): Conversion-focused HVAC website design, Core Web Vitals, schema markup, and the elements that drive bookings. - [How Much Does HVAC Marketing Cost in 2026?](https://anthonylouismedia.com/hvac-marketing-cost/): Honest breakdown of HVAC marketing costs by channel including Google Ads, LSAs, SEO, social, and email. - [HVAC Marketing Strategies](https://anthonylouismedia.com/hvac-marketing-strategies/): Strategic overview of HVAC marketing approaches that move the needle. ## Google Business Profile Resources - [What Is a Google Business Profile? A Guide for Home Service Businesses](https://anthonylouismedia.com/what-is-a-google-business-profile-a-guide-for-home-service-businesses/): Plain-English introduction to GBP for plumbers, HVAC techs, electricians, and roofers. - [How to Create a Google Business Profile](https://anthonylouismedia.com/how-to-create-a-google-business-profile/): Step-by-step guide to setting up a Google Business Profile correctly. - [Google Business Profile Categories Explained](https://anthonylouismedia.com/google-business-profile-categories-explained-the-complete-guide-for-home-services-businesses/): Complete category selection guide for home services businesses. - [GBP Optimization Checklist](https://anthonylouismedia.com/gbp-optimization-checklist/): Field-by-field GBP optimization checklist. - [Google Business Profile Photo Optimization](https://anthonylouismedia.com/google-business-profile-photo-optimization/): Photo strategy and optimization for home services GBPs. - [GBP Posts: What to Post and How Often](https://anthonylouismedia.com/google-business-profile-posts-what-to-post-and-how-often/): Google Posts strategy for home services businesses. - [GBP Insights: How to Read Your Analytics](https://anthonylouismedia.com/gbp-insights-how-to-read-your-analytics/): Walkthrough of Google Business Profile performance metrics and what they mean. - [How GBP Connects to Local Services Ads](https://anthonylouismedia.com/gbp-local-services-ads/): How your Google Business Profile powers Local Services Ads performance. ## Reviews and Reputation - [How to Get More Reviews for Your Home Service Business](https://anthonylouismedia.com/how-to-get-more-reviews-for-your-home-service-business/): Review generation system for home services companies. - [How to Handle Negative Google Reviews](https://anthonylouismedia.com/how-to-handle-negative-google-reviews/): Response strategy and removal process for negative reviews. ## Additional Resources - [Local Keyword Strategy for Home Services Businesses](https://anthonylouismedia.com/local-keyword-strategy-for-home-services-businesses/): Keyword research and targeting strategy for local home services SEO. - [Blogs](https://anthonylouismedia.com/blogs/): All Anthony Louis Media blog content. - [Podcast](https://anthonylouismedia.com/podcast/): Anthony Louis Media podcast on home services marketing.